[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/euphorie.cz\/prvni-krok-seo-auditu\/#Article","mainEntityOfPage":"https:\/\/euphorie.cz\/prvni-krok-seo-auditu\/","headline":"Prvn\u00ed krok SEO auditu","name":"Prvn\u00ed krok SEO auditu","description":"Indexov\u00e1n\u00ed umo\u017e\u0148uje Googlu, Bingu, ale i jin\u00fdm vyhled\u00e1va\u010d\u016fm prohledat Va\u0161e webov\u00e9 str\u00e1nky, zkontrolovat odkazy a ohodnotit obsah, kter\u00fd se na nich nach\u00e1z\u00ed. V\u00a0p\u0159\u00edpad\u011b, \u017ee k\u00a0n\u011bmu … ","datePublished":"2026-05-09","dateModified":"2026-05-09","author":{"@type":"Person","@id":"https:\/\/euphorie.cz\/author\/#Person","name":"","url":"https:\/\/euphorie.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"euphorie.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/euphorie.cz\/wp-content\/uploads\/art336174_4x3_20260813_102916_Rnui6k.jpg","url":"https:\/\/euphorie.cz\/wp-content\/uploads\/art336174_4x3_20260813_102916_Rnui6k.jpg","height":0,"width":0},"url":"https:\/\/euphorie.cz\/prvni-krok-seo-auditu\/","about":["Www"],"wordCount":766,"articleBody":"Indexov\u00e1n\u00ed umo\u017e\u0148uje Googlu, Bingu, ale i jin\u00fdm vyhled\u00e1va\u010d\u016fm prohledat Va\u0161e webov\u00e9 str\u00e1nky, zkontrolovat odkazy a ohodnotit obsah, kter\u00fd se na nich nach\u00e1z\u00ed. V\u00a0p\u0159\u00edpad\u011b, \u017ee k\u00a0n\u011bmu nedoch\u00e1z\u00ed, je jak\u00e1koli jin\u00e1 snaha zbyte\u010dn\u00e1 a Vy nikdy nedos\u00e1hnete c\u00edl\u016f, kter\u00e9 jste si na za\u010d\u00e1tku vyty\u010dili.\u00a0Indexov\u00e1n\u00ed by tak m\u011blo b\u00fdt prvn\u00edm bodem, na kter\u00fd se v\u00a0SEO auditu zam\u011b\u0159\u00edte.\u00a0Pod\u00edvejme se spolu na n\u011bkolik jednoduch\u00fdch postup\u016f, jak se postarat o spr\u00e1vn\u00e9 a efektivn\u00ed indexov\u00e1n\u00ed Va\u0161eho webu.\u00a0Je V\u00e1\u0161 web spr\u00e1vn\u011b indexov\u00e1n?K\u00a0dispozici je mnoho n\u00e1stroj\u016f, kter\u00e9 n\u00e1m prozrad\u00ed, zda je n\u00e1\u0161 web indexov\u00e1n. Jedn\u00edm z\u00a0t\u011bch nejrychlej\u0161\u00edch a nejjednodu\u0161\u0161\u00edch je site: oper\u00e1tor, kter\u00fd uk\u00e1\u017ee v\u0161echny str\u00e1nky na Va\u0161\u00ed dom\u00e9n\u011b, kter\u00e9 byly vyhled\u00e1va\u010dem indexov\u00e1ny.Nap\u0159\u00edklad: site: mujweb.cz\u00a0Stejn\u011b tak jako cel\u00fd web m\u016f\u017eeme zkontrolovat i jednotliv\u00e9 str\u00e1nky.Nap\u0159\u00edklad: site: mujweb.cz\/projekt\u00a0Kdy\u017e webov\u00e9 str\u00e1nky nejsou indexov\u00e1nyAbsence indexov\u00e1n\u00ed m\u00e1 zpravidla dva nej\u010dast\u011bj\u0161\u00ed d\u016fvody. T\u00edm prvn\u00edm je meta robots tag, t\u00edm druh\u00fdm je cel\u00fd soubor robots.txt. Jak meta robots, tak i robots.txt \u0159\u00edkaj\u00ed vyhled\u00e1va\u010di, jak\u00fd obsah m\u00e1 a nem\u00e1 indexovat a v\u00a0jak\u00e9m rozsahu.\u00a0Rozd\u00edl mezi nimi spo\u010d\u00edv\u00e1 v\u00a0tom, \u017ee meta robots tag pracuje s\u00a0individu\u00e1ln\u00edmi str\u00e1nkami, zat\u00edm co robots.txt pracuje s\u00a0celou dom\u00e9nou. I v\u00a0robots.txt m\u016f\u017eeme pracovat s\u00a0jednotliv\u00fdmi str\u00e1nkami a podm\u00ednkami a to pomoc\u00ed postupu, kter\u00fd si uk\u00e1\u017eeme n\u00ed\u017ee.\u00a0Robots.txtPokud si nejste jist\u00ed t\u00edm, \u017ee V\u00e1\u0161 web vyu\u017e\u00edv\u00e1 soubor robots.txt, jednodu\u0161e si to m\u016f\u017eete zkontrolovat zad\u00e1n\u00edm sv\u00e9 dom\u00e9ny do prohl\u00ed\u017ee\u010de v\u00a0t\u00e9to podob\u011b.\u00a0https:\/\/www.mujweb.cz\/robots.txt\u00a0Jedn\u00edm z\u00a0mo\u017en\u00fdch zp\u016fsob\u016f, jak si zkontrolovat p\u0159\u00edtomnost robots.txt je tak\u00e9 Google Search Console, kter\u00e1 nab\u00edz\u00ed jednoduch\u00fd a rychl\u00fd testovac\u00ed n\u00e1stroj. Ten V\u00e1m pom\u016f\u017ee nejen zjistit, zda se robots.txt na Va\u0161em webu nach\u00e1z\u00ed, ale tak\u00e9 pom\u016f\u017ee identifikovat chyby, kter\u00e9 se v\u00a0n\u011bm objevuj\u00ed.\u00a0Robots.txt je opravdu mocn\u00fdm n\u00e1strojem, pomoc\u00ed kter\u00e9ho m\u016f\u017eeme kontrolovat p\u0159\u00edstup vyhled\u00e1va\u010de do slo\u017eek a soubor\u016f, kter\u00e9 se na web nach\u00e1z\u00ed. Spr\u00e1vn\u00fdm nastaven\u00edm tak z\u00edsk\u00e1me kompletn\u00ed indexaci \u017e\u00e1dan\u00e9ho obsahu a vyhnete se indexaci slo\u017eek, kter\u00e9 slou\u017e\u00ed pro intern\u00ed \u00fa\u010dely.\u00a0\u00a0Robots meta tagRobots meta tag se nach\u00e1z\u00ed v\u00a0hlavi\u010dce webov\u00e9 str\u00e1nky a nab\u00edz\u00ed n\u011bkolik parametr\u016f, kter\u00e9 mohou usnadnit pr\u00e1ci s\u00a0obsahem nebo odkazy.\u00a0Nap\u0159\u00edklad m\u016f\u017eeme vyhled\u00e1va\u010di \u0159\u00edct, aby ignoroval odkazy na zvolen\u00e9 webov\u00e9 str\u00e1nce a indexoval pouze samotn\u00fd obsah. K\u00a0tomu slou\u017e\u00ed parametr noindex, follow.\u00a0Pro robots meta tag se nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed dva parametry a to:\u00a0\t\tIndex follow.Vyhled\u00e1va\u010d m\u00e1 za \u00fakol indexovat jak obsah, tak i odkazy\t\tNoindex nofollow.Vyhled\u00e1va\u010d nem\u00e1 indexovat obsah ani odkazy\u00a0XML sitemapsP\u0159i spou\u0161t\u011bn\u00ed nov\u00e9ho projektu je t\u0159eba rychl\u00e1 indexace, kter\u00e1 umo\u017en\u00ed rychl\u00e9 za\u0159azen\u00ed do vyhled\u00e1v\u00e1n\u00ed. Pro takov\u00e9 \u00fa\u010dely se pou\u017e\u00edv\u00e1 XML sitemap soubor, kter\u00fd obsahuje URL adresy v\u0161ech str\u00e1nek dom\u00e9ny.\u00a0Ujist\u011bte se proto, \u017ee se V\u00e1\u0161 XML soubor nach\u00e1z\u00ed v\u00a0Google Search Console a Bing Webmaster Tools a str\u00e1nky jsou tak p\u0159\u00edstupn\u00e9 indexov\u00e1n\u00ed.\u00a0Jak rychl\u00e9 je takov\u00e9 indexov\u00e1n\u00ed? Zpravidla zabere jen n\u011bkolik m\u00e1lo des\u00edtek vte\u0159in. U velmi obs\u00e1hl\u00fdch projekt\u016f to m\u016f\u017ee b\u00fdt p\u00e1r minut.\u00a0JavaScriptV\u00a0roce 2011 Google ozn\u00e1mil, \u017ee je schopen indexovat i dynamick\u00e9 prvky, kter\u00e9 jsou sou\u010d\u00e1st\u00ed JavaScriptu. I p\u0159es to ale nem\u00e1 p\u0159\u00edstup ke v\u0161em a proto je pot\u0159eba vyu\u017e\u00edt Google Search Console, kter\u00e1 disponuje Fetch and Render n\u00e1strojem. Pomoc\u00ed tohoto n\u00e1stroje m\u016f\u017eeme zanalyzovat sv\u016fj web a zjistit, kter\u00e9 \u010d\u00e1sti JavaScriptu jsou pro Googlebota nep\u0159\u00edstupn\u00e9 a bude pot\u0159eba je zm\u011bnit nebo upravit.\u00a0Shrnut\u00edV\u017edy m\u011bjte na pam\u011bti, \u017ee pokud maj\u00ed b\u00fdt Va\u0161e webov\u00e9 str\u00e1nky hodnocen\u00e9, mus\u00ed b\u00fdt tak\u00e9 indexovan\u00e9. Kontrola indexov\u00e1n\u00ed by proto m\u011bla b\u00fdt hlavn\u00ed prioritou auditu a je t\u0159eba tento proces kontrolovat v\u00a0pravideln\u00fdch intervalech.\t                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Prvn\u00ed krok SEO auditu","item":"https:\/\/euphorie.cz\/prvni-krok-seo-auditu\/#breadcrumbitem"}]}]